American Cars and Foreign Cars

American cars are now almost living. A car owned by a person shows the world what type of person they are. Most of these cars are the top ten car companies that dominate the automobile market. There are more than 250 million cars on the US road. Five of the ten car brands are American brands. For its incredible safety and reliability, unique style, support for the same or higher fuel economy and work in the United States, more people should buy American cars. American cars are stronger and more reliable than foreign cars. Another comparable difference between the US and foreign cars is performance. As we all know, American cars have bigger engines, which makes cars feel a way of driving. Unlike American cars, most foreign cars have a small but complicated engine to improve the reaction of driving cars. Regardless of whether the car is an American car or a foreign car, the engineering design of foreign cars made for performance is more complicated than most American cars. In contrast, the components of each type of car are similar, but foreign car seems to have a more sophisticated component system with better performance in handling, acceleration and braking. In terms of distinguishing performance, foreign cars have higher standards than American-made cars. From an American point of view, foreign cars are more expensive than similar cars in America. The most obvious answer is that foreign cars are being imported, so the retail price must be higher. This is true in almost all cases, but by contrast foreign cars are more valuable than American cars. The explanation of the difference in value may be that the quality of a foreign car is better than that of an American. Repair and maintenance of each type of car is directly related to value. Using general logic, expensive cars can be said to cost more as cars are repaired. In most cases, unless most foreign cars are of better quality, they are unlikely to need repair like an American car. Obviously foreign cars are more expensive and more valuable than American cars.

Kouzes and Posner's Leadership Practices and Senge's Five disciplines Essay

Kouzes and Posner's Leadership Practices and Senge's Five disciplines - Essay Example It is worth noting that a culture of collaboration, innovation and meaningful inquiry is dependent on all the five common elements/dispositions while working in collaboration with one another. The two sources are suggestive of similar theoretical concepts and presentations in various ways. Kouzes and Posner believe in the need of leaders clarifying their values and acting in congruence with the values which is critical in not only building credibility, but also inspiring others to listen and follow. Senge similarly believes in the discipline of Personal Mastery aligning well with the congruence of values and actions. This is what he refers to as creative tension that is generated by the juxtaposition of vision with the current reality. We can therefore conclude that just like Senge postulates, all disciplines need to be developed together as an ensemble with the common elements. In disregard to whether one subscribes to Kouzes and Posner or Senge, all the common elements will be present in all the organizations surviving and sustaining reform in the face of declining resources. Both the five Disciplines and the Five Exemplary Practices are a true explication and demonstration of the core leader disposition that is need while buttressed with other relevant leadership

Discussion Week 7 Advertising Media and Integrated Marketing Assignment

Discussion Week 7 Advertising Media and Integrated Marketing Communications (IMC) - Assignment Example The social media is least costly, can demonstrate the product vividly, and is able to reach a wide range of clientele. The weaknesses noted in social media are its lack of emotional appeal or ability to vividly demonstrate the product. Finally, newspaper is also least costly and could provide more information on the product, as required. However, the weaknesses of newspapers include the lack of target, reach and vividness in presentation; as well as in providing emotional appeal (Selecting Advertising Media and Determining Advertising Budgets, 2014). To create the advertising budget, three ways were actually suggested: (1) to use historical figures or a percentage of past year’s sales; (2) to determine the amount that competitors spend and earmark a similar budget; and (3) determine the advertising goal and the resources of the company and work out how the goal could be reached (Selecting Advertising Media and Determining Advertising Budgets, 2014). 2. From the e-Activity above, outline the design for an IMC campaign that would use a different media other than the one used in the product or service you reviewed. For example, if the advertisement you reviewed was designed for the radio, consider the details for a complimentary Web or magazine advertisement. One of the most effective advertisements shown is the â€Å"Volkswagen-Darth Vader 2011 Super Bowl Commercial† (Volkswagen-Darth Vader 2011 Super Bowl Commercial, 2011). The design of an IMC campaign for the same advertisement, using a different media would actually be challenging. According to Iacobucci (2014), the IMC should â€Å"ensure that a company’s various advertising efforts send a coherent story across the different customer touch points† (p. 159). Therefore, the most appropriate medium to relate the main thrust of the advertisment (other than through the commercial shown through YouTube) would be in a magazine advertisment. The details that could be provided